ROGZ Pop Art Range was inspired by one of the leading figures in the visual arts movement, Andy Warhol. Warhol was trained as a commercial artist, and is best known for founding (or claiming to found) the Pop Art Movement in American art. He developed the technique of projecting photographic images to a silk screen, a process that enabled him to produce repetitive patterns within the same piece relatively quickly. Typical works are of famous people like Marilyn Monroe, Elvis and Elizabeth Taylor. Warhol also did everyday objects such as soup cans and dollar bills.
Pop Art was born in Britain in the mid 1950s. It was the brain-child of several young subversive artists – as most modern art tends to be. The first application of the term Pop Art occurred during discussions among artists who called themselves the Independent Group (IG), which was part of the Institute of Contemporary Art in London, begun around 1952-53. Pop Art appreciates popular culture, or what we also call “material culture.” It does not critique the consequences of materialism and consumerism; it simply recognizes its pervasive presence as a natural fact.
So with that inspiration ROGZ Pop Art was born, combined with the articulation of strong vibrant colours and the repetition of the same image, we offer a new dimension to the traditional bone. This design is sure to go down in the history books as THE all-time collector’s item! Full ROGZ Beltz range available in Fancy Dress sizes – small, medium, large, extra large, extra extra large.